- Ecommerce allows businesses to sell online 24hrs a day, 7 days a week, 365 days of the year and to a much wider audience than a conventional bricks and mortar company that is often trading from one location.
- Ecommerce is one of the cheapest ways of doing business compared to owning a real shop that requires rent, rates, electricity, staff and heating.
- With profit margins on goods becoming tighter and the impossibility of increasing the price of goods or cutting manufacturing/suppliers costs, keeping your overheads to a minimum can mean the difference between profit and loss.
- The Internet is an open market place where even the smallest business can compete.
The design of a website is very important as it is often the first impression a visitor will get of your company and can make or break a websites success.
For companies that only trade online a website is the only means that a company may have to make a good impression and to instil confidence in the potential purchaser.
Product presentation is also very important, because once you have got the potential customer through the door you do not want to turn them away by having poor product images and text descriptions.
With no sales man present to prompt the customer, high quality images and concise product descriptions are the only means available to get your product message across. | 
